MA-Deka Lash & Brow Services

Deka Lash is 1 of the 2 largest players in do-it-for-me lash extensions, a category forecast to grow by over $570M by 2027 (Technavio). This is supported by attractive demographics: Women control 85% of consumer spending in the US, and 81% of women care more about wellness and self-care (Forbes, The Harris Poll).

For many clients, lash extensions are the beauty service they feel they can’t go without. Deka Lash’s lash and brow services give clients an effortless, “I woke up like this” look while saving them time in their morning routine

Reason For Sale:

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Training & Support:

New Owner Training: Our new owner training, Deka U, arms you with 5 days of management instruction across all key aspects of the business. We offer initial, on-site training for your lash artists and ongoing support, including Master Lash Artist training for your ambitious hires. We also provide real estate and site selection support and help you set up foundational operations like payroll.

We’re there with you to help nurture your success. Dedicated Franchise Success Managers partner with you as an owner to support your new studio pre-, during- and post-opening and meet with you regularly to discuss your operations and local marketing. Easy-to-navigate dashboards ensure you have ready access to your key performance indicators. Furthermore, with over 130 locations across the US and Canada, our franchisees partner together to share best practices and support one another’s success.

Owner Qualifications:

Our Franchisees: No beauty experience required. Corporate Refugees, Power Couples, Wealth-Builders, Existing Franchise Owners who want to diversify their current portfolios

Leaders with strong communication and coaching skills, able to connect with people of all ages and walks of life

A team player willing to follow recommended systems and embrace the vision of a fast-growing, innovative brand